Privacy Policy
Last updated: 21 July 2026
County Cycles Ltd (“we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect when you visit our website or buy from us, how we use it, who we share it with, and the rights you have over it. It applies to our website and to any orders, enquiries or communications you make with us.
County Cycles Ltd is the “data controller” responsible for your personal information. We are a company registered in England and Wales (company number 05833806), with our registered office at Unit 1, 22B Heol Stanllyd, Cross Hands Business Park, Llanelli, SA14 6RB.
The information we collect
We collect and process the following types of personal information:
Information you give us
- Your name, email address, telephone number, and billing and delivery addresses.
- Order details, including the products you buy and your purchase history.
- Account login details if you create an account with us.
- The content of any messages you send us, such as enquiries, reviews or requests.
- Your marketing preferences, including whether you have opted in to hear from us.
Payment information
When you pay for an order, your payment is handled securely by our payment and finance providers (such as Klarna and Payl8r) and our card payment processor. We do not see or store your full card details on our own systems. Please review the relevant provider’s privacy policy for details of how they handle your information.
Information we collect automatically
When you use our website we automatically collect some technical information, such as your IP address, device and browser type, and details of the pages you visit and how you use the site. Most of this information is collected through cookies and similar technologies — see our Cookies Policy for more detail.
How we use your information
We only use your personal information where the law allows us to. The table below sets out how we use it and the lawful basis we rely on.
| What we use it for | Lawful basis |
|---|---|
| Processing and delivering your orders, and managing payments and refunds | Performance of our contract with you |
| Managing your account and providing customer service | Performance of our contract; our legitimate interests |
| Responding to your enquiries and requests | Our legitimate interests in helping our customers |
| Sending you marketing emails and news about our products and events | Your consent |
| Understanding how our website is used and improving it | Your consent (for analytics cookies); our legitimate interests |
| Preventing fraud and keeping our website and business secure | Our legitimate interests; legal obligation |
| Keeping accounting and tax records and meeting other legal duties | Legal obligation |
Marketing
We will only send you marketing emails if you have asked us to. Every marketing email we send includes an unsubscribe link, and you can opt out at any time by clicking it, updating your preferences, or contacting us using the details below. Opting out of marketing will not stop service messages relating to an order you have placed.
Who we share your information with
We do not sell your personal information. We share it only where necessary, with:
- Payment and finance providers (such as Klarna, Payl8r and V12) to process your payments securely.
- Delivery partners and couriers (such as Royal Mail, DPD, DHL and UPS) to deliver your order.
- IT, hosting, email and analytics providers (such as Google Analytics and WooCommerce) that help us run our website and business.
- Professional advisers, such as accountants and legal advisers, where needed.
- Regulators, law enforcement or other authorities where we are required to do so by law.
If our business is sold or reorganised, your information may be transferred to the new owner, who will continue to be bound by this Privacy Policy.
International transfers
Some of our providers may process your information outside the UK. Where they do, we take steps to ensure it is protected to a standard equivalent to that required under UK data protection law, for example by relying on an adequacy decision or appropriate contractual safeguards.
How long we keep your information
We keep your personal information only for as long as we need it for the purposes described in this policy. Order and transaction records are typically kept for at least six years to meet our accounting and tax obligations. Where we no longer need your information, we will securely delete or anonymise it.
Keeping your information secure
We use appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. However, no method of transmitting information over the internet is completely secure, and we cannot guarantee the security of information you send to us over the internet.
Children
Our website is not directed at children, and we do not knowingly collect personal information from children under the age of 16. If you believe we have collected information from a child, please contact us and we will delete it.
Your rights
Under UK data protection law you have the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct information that is inaccurate or incomplete.
- Ask us to delete your information in certain circumstances.
- Ask us to restrict or object to how we use your information.
- Ask us to transfer your information to another provider.
- Withdraw your consent at any time where we rely on it.
To exercise any of these rights, please contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk — though we would appreciate the chance to resolve your concerns first.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will take effect as soon as the updated policy is posted here, so please check back periodically. The date at the top shows when it was last revised.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
County Cycles Ltd
Unit 1, 22B Heol Stanllyd
Cross Hands Business Park
Llanelli
SA14 6RB
Telephone: 01269 845 656
Email: sales@county-cycles.com