About us

County Cycles is an independent bike shop in Cross Hands, Carmarthen, run by people who have grown up riding bikes. Whether we race, train, commute, or ride just for fun, we’ve got the passion for bikes in our veins.

We are a one-off local bike sales and repair shop dedicated to our local customer base and striving to deliver world-class bike equipment across South Wales. Our customers keep coming back to upgrade, purchase bike accessories and clothing or join our bike events because County Cycles has such a relaxed and friendly atmosphere, not forgetting the affordable prices!

What makes us so good?

We provide custom building of bikes and wheels and have the care and expertise to work with you to get your bike running as you’d expect. We do professional bike servicing and bike fitting, enabling you to ride away on a bike that will make you achieve your maximum potential.

We also love to gloat about our new in-store coffee shop, making your trip to County Cycles in South Wales a uniquely social experience.

Following a bike ride to Paris, Llanelli based deputy headmaster John Antoniazzi decided to start a Bike Shop. County Cycles was born over 30 years ago, opened by his great friends Llanelli Wales and British Lions rugby player Ray Gravell.

1976

Paris

Sandra and Peter Jones take Crosshands business over June 12th.

2006

New Ownership

First ever Merlin Sportive organised in Gelli Aur Mansion and County Cycles become event organisers for Charities and communities through their sister company Merlin Cycle Sports. Peter Jones also received accreditation for the dealer of the year for Willer and Rode in the team car during the Tour de France.

2008

Dealer of the year & Merlin Ride

Accreditation from Felt; in the form of a place in the team car on the Tour of Britain. We organised the Wales Air Ambulance challenge, cycling the length of Wales. So far, over 80k raised for numerous charities.

2009

Air Ambulance

Iwan and Olivia two staff members accredited for Trek Precision Bike Fitting and our first ever ladies and family only cycling event for charity – The Sasban Ride.

2010

Sosban Ride

Started CMC cycling club to encourage cycling for all abilities in the local community. Come and try it, say for disability-based cyclists held in Llanelli to promote inclusive cycling.

2011

Come & Try It Day

We obtained the sales contract to enable us to sell Condor bikes, making us the only dealer in Wales. Established 1948 and renowned for clients like Eric Clapton, who designed his own colorways for a bike.

2012

Condor

Accreditation for Cycling Weekly as being in the top 10 Bike Fitting experts in the UK, we now have three members trained to fit.

2013

Accreditation

First and only Welsh Cycle Show organised in Newport Velodrome 5th-6th April with over 55 Exhibitors. Welsh Coast 2 Coast ride organised for charity.

2014

Welsh Cycle Show

New premises, new Coffee Shop with the birth of Bean on a Bike food hygiene 5. Organising; Three Counties’ Challenge far Hywel Dda hospital and also the Double Devil, one of the most challenging sportive in the UK.

2015

Bean on a bike

Campagnolo accredited service centre.

2018

Campagnolo

Custom building at the forefront building Triathlon bikes for Kona competitors, Iron Man, World Championships in Nice. Custom build to support a cyclist competing in the Race Across America.

2019

Custom Build

Bike fit on New Zealand triathlete to compete in world tour series. Muc-Off ambassador for Biodegradable bike cleaners with Eco refill centre – saving 54000 (6 tons) plastic per annum. A Vellarim partner to make cycling green by re-cycling tyres and tubes.

2020

Our Planet

County Cycles

Unit 1, 22B Heol Stanllyd
Cross Hands, Llanelli
SA14 6RB

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